Il marketing della moda : : temi emergenti nel tessile-abbigliamento / / a cura di Aldo Burresi.
This work addresses issues of strategic marketing and business management in the fashion system, highlighting the specific and differentiated elements. The authors analyse the textile-clothing sector, with special focus on the processes of innovation, the dynamics and the new agents emerging in the...
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| Superior document: | Strumenti per la didattica e la ricerca ; 42 |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | Firenze : : Firenze University Press,, 2005 |
| Year of Publication: | 2005 |
| Language: | English |
| Series: | Strumenti per la didattica e la ricerca ;
42 |
| Physical Description: | 1 online resource (190 pages) :; illustrations; digital, PDF file(s). |
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