Il marketing della moda : : temi emergenti nel tessile-abbigliamento / / a cura di Aldo Burresi.
This work addresses issues of strategic marketing and business management in the fashion system, highlighting the specific and differentiated elements. The authors analyse the textile-clothing sector, with special focus on the processes of innovation, the dynamics and the new agents emerging in the...
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| Superior document: | Strumenti per la didattica e la ricerca ; 42 |
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| TeilnehmendeR: | |
| Place / Publishing House: | Firenze : : Firenze University Press,, 2005 |
| Year of Publication: | 2005 |
| Language: | English |
| Series: | Strumenti per la didattica e la ricerca ;
42 |
| Physical Description: | 1 online resource (190 pages) :; illustrations; digital, PDF file(s). |
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| Summary: | This work addresses issues of strategic marketing and business management in the fashion system, highlighting the specific and differentiated elements. The authors analyse the textile-clothing sector, with special focus on the processes of innovation, the dynamics and the new agents emerging in the distribution field, the role of the brand and the internationalisaton of the enterprises. In conclusion, the study identifies various emerging marketing strategies on which a specific research approach to fashion marketing can be constructed. |
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| Bibliography: | Includes bibliographical references. |
| Access: | Open Access |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | a cura di Aldo Burresi. |