Rating the audience : the business of media / / by Mark Balnaves, Tom O'Regan, Ben Goldsmith.
This is an accessible introduction to the history, machinery and impact of audience ratings. It is a comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings.
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| Year of Publication: | 2011 |
| Language: | English |
| Physical Description: | 1 online resource (224 p.) |
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Table of Contents:
- Why the Ratings are Important; The Convention; The Panel and the Survey; The Audit; The Technologies of Counting; The Ratings Provider; The Networks (and Broadcasters); Advertisers and Planners; The Audience; The Critics; The Future of Ratings