Rating the audience : the business of media / / by Mark Balnaves, Tom O'Regan, Ben Goldsmith.
This is an accessible introduction to the history, machinery and impact of audience ratings. It is a comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings.
Saved in:
: | |
---|---|
TeilnehmendeR: | |
Year of Publication: | 2011 |
Language: | English |
Physical Description: | 1 online resource (224 p.) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
LEADER | 02527nam a2200397 a 4500 | ||
---|---|---|---|
001 | 993561876704498 | ||
005 | 20221108044813.0 | ||
007 | cr|||||||||||| | ||
008 | 100910s2011 enk fs 000 0 eng|d | ||
020 | |a 1-84966-461-7 | ||
035 | |a (CKB)3230000000217357 | ||
035 | |a (StDuBDS)AH25159565 | ||
035 | |a (EXLCZ)993230000000217357 | ||
040 | |a StDuBDS |c StDuBDS |d StDuBDSZ |d UkPrAHLS | ||
050 | 4 | |a P96.R36 | |
072 | 7 | |a MED |2 eflch | |
072 | 7 | |a JFD |2 bicssc | |
072 | 7 | |a JFDV |2 bicssc | |
072 | 7 | |a JHBC |2 bicssc | |
072 | 7 | |a KNT |2 bicssc | |
072 | 7 | |a KNTX1 |2 bicssc | |
082 | 0 | 4 | |a 302.23 |2 22 |
100 | 1 | |a Balnaves, Mark. | |
245 | 1 | 0 | |a Rating the audience |h [electronic resource] : |b the business of media / |c by Mark Balnaves, Tom O'Regan, Ben Goldsmith. |
246 | |a Rating the audience | ||
260 | |a London : |b Bloomsbury Academic, |c 2011. | ||
300 | |a 1 online resource (224 p.) | ||
366 | |b 20111011 | ||
505 | 0 | |a Why the Ratings are Important; The Convention; The Panel and the Survey; The Audit; The Technologies of Counting; The Ratings Provider; The Networks (and Broadcasters); Advertisers and Planners; The Audience; The Critics; The Future of Ratings | |
520 | 8 | |a This is an accessible introduction to the history, machinery and impact of audience ratings. It is a comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. |b Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention , an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals. | |
650 | 0 | |a Mass media |x Ratings and rankings. | |
650 | 0 | |a Mass media |x Audiences. | |
650 | 7 | |a Media Studies. |2 eflch | |
655 | 7 | |a Electronic books. |2 lcsh | |
700 | 1 | |a O'Regan, Tom. | |
700 | 1 | |a Goldsmith, Ben, |d 1967- | |
906 | |a BOOK | ||
ADM | |b 2022-12-22 03:54:27 Europe/Vienna |f system |c marc21 |a 2014-03-08 22:52:07 Europe/Vienna |g false | ||
AVE | |P DOAB Directory of Open Access Books |x https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5340442620004498&Force_direct=true |Z 5340442620004498 |8 5340442620004498 |