Rating the audience : : the business of media / / Mark Balnaves, Tom O'Regan, Ben Goldsmith.
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention , an agreement, a...
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| Place / Publishing House: | London ;, New York, NY : : Bloomsbury Academic,, 2011. |
| Year of Publication: | 2011 |
| Language: | English |
| Physical Description: | 1 online resource (289 p.) |
| Notes: | Description based upon print version of record. |
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| DOAB Directory of Open Access Books | Available |