Pricing of Consumer Innovations / Tobias Ebbing.
Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where the...
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Place / Publishing House: | [s.l.] : : Logos Verlag Berlin,, 2022. |
Year of Publication: | 2022 |
Language: | English |
Physical Description: | 1 electronic resource (213 p.) |
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