Behavioral pricing / Guest editors Hooman Estelani and Sarah Maxwell.
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Superior document: | Journal of Product & Brand Management. No. 6 ; Vol. 13 |
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Year of Publication: | 2004 |
Language: | English |
Series: | Journal of Product & Brand Management.
v. 13. |
Online Access: | |
Physical Description: | 76 p. |
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ISBN: | 1845440250 |
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Hierarchical level: | Monograph |
Statement of Responsibility: | Guest editors Hooman Estelani and Sarah Maxwell. |