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Participants: ProQuest (Firm) [ ]; Estelani, Hooman. [ TeilnehmendeR ]; Maxwell, Sarah. [ TeilnehmendeR ]; ProQuest (Firm) [ TeilnehmendeR ]
Published: c2004.
Superior document: Journal of Product & Brand Management. No. 6 ; Vol. 13
Other Authors: ...Maxwell, Sarah....
Links: Get full text