Brand Postcolonial : : 'Third World' Texts and the Global / / Pramod K. Nayar.

The postcolonial author, whether Kamila Shamsie from Pakistan, Chimamanda Adichie from Nigeria or Arundhati Roy from India, is a brand. Instantly recognizable in the literary-cultural marketplace, the postcolonial, this book argues, positions itself and influences the transnational cultural industry...

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Place / Publishing House:Warsaw ;, Berlin : : De Gruyter Open Poland,, [2021]
©2018
Year of Publication:2019
2021
Language:English
Physical Description:1 online resource (150 p.)
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Table of Contents:
  • Frontmatter
  • Contents
  • Acknowledgements
  • 1 Introduction: The Postcolonial in/as the Global
  • 2 The Postcolonial Exotic: The Cult of Authenticity
  • 3 Re-Orientalism: The Indigene and the Subaltern
  • 4 Thirdworldism: The Transnational Literary-Ethnic Chic
  • 5 Postcolonial Texts: Towards a New Humanism
  • 6 Conclusion
  • Bibliography
  • Index