Brand Postcolonial : : 'Third World' Texts and the Global / / Pramod K. Nayar.

The postcolonial author, whether Kamila Shamsie from Pakistan, Chimamanda Adichie from Nigeria or Arundhati Roy from India, is a brand. Instantly recognizable in the literary-cultural marketplace, the postcolonial, this book argues, positions itself and influences the transnational cultural industry...

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Place / Publishing House:Warsaw ;, Berlin : : De Gruyter Open Poland,, [2021]
©2018
Year of Publication:2019
2021
Language:English
Physical Description:1 online resource (150 p.)
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245 1 0 |a Brand Postcolonial :  |b 'Third World' Texts and the Global /  |c Pramod K. Nayar. 
260 |b De Gruyter  |c 2019 
264 1 |a Warsaw ;  |a Berlin :  |b De Gruyter Open Poland,  |c [2021] 
264 4 |c ©2018 
300 |a 1 online resource (150 p.) 
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588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Feb 2021) 
506 |a Open access  |f Unrestricted online access  |2 star 
540 |a This eBook is made available Open Access under a CC BY-NC-ND 4.0 license:  |u https://creativecommons.org/licenses/by-nc-nd/4.0  |u https://www.degruyter.com/dg/page/open-access-policy 
520 |a The postcolonial author, whether Kamila Shamsie from Pakistan, Chimamanda Adichie from Nigeria or Arundhati Roy from India, is a brand. Instantly recognizable in the literary-cultural marketplace, the postcolonial, this book argues, positions itself and influences the transnational cultural industry.Through a study of numerous postcolonial themes in emblematic authors, the book maps the making of the postcolonial celebrity. From an examination of the authenticity debate through the themes of indigeneity, subalternity and humanism the book moves to the fashioning of a postcolonial literary-ethnic chic for global consumption. 
546 |a In English. 
505 0 0 |t Frontmatter --  |t Contents --  |t Acknowledgements --  |t 1 Introduction: The Postcolonial in/as the Global --  |t 2 The Postcolonial Exotic: The Cult of Authenticity --  |t 3 Re-Orientalism: The Indigene and the Subaltern --  |t 4 Thirdworldism: The Transnational Literary-Ethnic Chic --  |t 5 Postcolonial Texts: Towards a New Humanism --  |t 6 Conclusion --  |t Bibliography --  |t Index 
650 0 |a Languages and literature of Eastern Asia, Africa, Oceania. 
650 0 |a Postcolonialism in literature. 
650 0 |a Postcolonialism. 
650 7 |a LITERARY COLLECTIONS / General.  |2 bisacsh 
653 |a Postcolonial, globalization, literature. 
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