Brand Postcolonial : : 'Third World' Texts and the Global / / Pramod K. Nayar.

• VerfasserIn: Nayar, Pramod K.,
• Place / Publishing House: Warsaw ;, Berlin : : De Gruyter Open Poland,, [2021]; ©2018
• Year of Publication: 2019; 2021
• Language: English
• Physical Description: 1 online resource (150 p.)
• Other title: Frontmatter --; Contents --; Acknowledgements --; 1 Introduction: The Postcolonial in/as the Global --; 2 The Postcolonial Exotic: The Cult of Authenticity --; 3 Re-Orientalism: The Indigene and the Subaltern --; 4 Thirdworldism: The Transnational Literary-Ethnic Chic --; 5 Postcolonial Texts: Towards a New Humanism --; 6 Conclusion --; Bibliography --; Index
• Access: Open access
• Hierarchical level: Monograph
• Statement of Responsibility: Pramod K. Nayar.

The postcolonial author, whether Kamila Shamsie from Pakistan, Chimamanda Adichie from Nigeria or Arundhati Roy from India, is a brand. Instantly recognizable in the literary-cultural marketplace, the postcolonial, this book argues, positions itself and influences the transnational cultural industry.Through a study of numerous postcolonial themes in emblematic authors, the book maps the making of the postcolonial celebrity. From an examination of the authenticity debate through the themes of indigeneity, subalternity and humanism the book moves to the fashioning of a postcolonial literary-ethnic chic for global consumption.