Firm competitive advantage through relationship management : : a theory for successful sustainable growth /

Firm competitive advantage through relationship management : : a theory for successful sustainable growth / / Bartosz Deszczyński.

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...

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Bibliographic Details
Superior document:Palgrave pivot
:
Deszczyński, Bartosz.
Place / Publishing House:Cham : : Springer International Publishing AG,, 2021.
©2021.
Year of Publication:2021
Language:English
Series:Palgrave pivot
Physical Description:1 online resource (294 pages) :; illustrations
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Table of Contents:
  • Intro
  • Preface
  • References
  • Acknowledgements
  • Contents
  • Abbreviations
  • List of Figures
  • List of Tables
  • Chapter 1: Research on the Competitive Advantage of the Firm
  • 1.1 Dominating Schools of Strategic Management
  • 1.2 The Discourse on the Locus of Competitive Advantage
  • References
  • Chapter 2: Theoretical Foundations of the Relationship Management Mid-Range Theory
  • 2.1 The Domain of Relationship Management
  • 2.2 The Boundaries of RM Mid-Range Theory
  • References
  • Chapter 3: Relationship Management Maturity
  • 3.1 The Design and Introductory Steps of RM Maturity Conceptualization
  • 3.2 The Strategic Dimension of RM Maturity
  • 3.3 The Processual and ICT Dimensions of RM Maturity
  • References
  • Chapter 4: Validating the Relationship Management Maturity Concept
  • 4.1 The Design of a Research Tool on RM Maturity
  • 4.2 Analytical Strategy
  • 4.3 The Empirical Results on RM Maturity and Competitive Advantage
  • References
  • Chapter 5: Developing the Relationship Management Upper Mid-Range Theory
  • 5.1 The Final Proposal of the RM Maturity Model and Its Practical Interpretation
  • 5.2 Relational Niche
  • 5.3 Illustrative Examples of RM Practice
  • References
  • Final Note
  • References
  • Index.

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