Firm competitive advantage through relationship management : : a theory for successful sustainable growth / / Bartosz Deszczyński.
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...
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| Superior document: | Palgrave pivot |
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| Place / Publishing House: | Cham : : Springer International Publishing AG,, 2021. ©2021. |
| Year of Publication: | 2021 |
| Language: | English |
| Series: | Palgrave pivot
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| Physical Description: | 1 online resource (294 pages) :; illustrations |
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Electronic
| DOAB Directory of Open Access Books | Available |