Socialistic brands : : a unique category of vintage brands / / Mikołaj Rogowski.
Socialistic brands are signs with unique characteristics acquired through their use in particular historical circumstances. It is considered whether, decades after the fall of the iron curtain, the shared historical pedigree justifies different treatment of these signs. The author attempts to answer...
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| Superior document: | MIPLC Studies ; Volume 28 |
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| VerfasserIn: | |
| Place / Publishing House: | Baden-Baden, Germany : : Nomos :, MIPLC,, 2017. ©2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Series: | MIPLC studies ;
Volume 28. |
| Physical Description: | 1 online resource (87 pages) :; illustrations. |
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Table of Contents:
- Introduction
- Definitions, the scope of the thesis and case studies of the socialist brands
- Justification for the call for protection of socialistic brands from unfair appropriation
- Unjustifiable appropriation
- The socialistic brands dilemma
- A brand new nostalgia? case examples touch-down
- Conclusion.