Werbepsychologie /

Werbepsychologie / / Hans-Joachim Hoffmann.

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To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize...

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VerfasserIn:
Hoffmann, Hans-Joachim,
Place / Publishing House:Berlin ;, Boston : : De Gruyter, , [2019]
©1972
Year of Publication:1972
2019
Edition:Reprint 2019
Language:German
Series:Sammlung Göschen ; Band 5009.
Physical Description:1 online resource (184 pages).
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(OCoLC)1099976270
(DE-B1597)9783111369990
(oapen)https://directory.doabooks.org/handle/20.500.12854/62592
(EXLCZ)994100000008046081
collection bib_alma
record_format marc
spelling Hoffmann, Hans-Joachim, author.
Werbepsychologie / Hans-Joachim Hoffmann.
Reprint 2019
De Gruyter 1972
Berlin ; Boston : De Gruyter, [2019]
©1972
1 online resource (184 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Sammlung Göschen ; 5009
Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019)
This eBook is made available Open Access under a CC BY-NC-ND 4.0 license: https://creativecommons.org/licenses/by-nc-nd/4.0 https://www.degruyter.com/dg/page/open-access-policy
To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
In German.
Frontmatter -- INHALT -- ERSTER TEIL: GRUNDLAGEN -- 1. PSYCHOLOGIE IN DER WERBUNG -- 2. BEEINFLUSSUNG DURCH WERBUNG -- 3. WIDERSTAND GEGEN WERBUNG -- 4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION -- ZWEITER TEIL: MODELLE -- 5. REKLAME-MODELL -- 6. IMPACT-MODELL -- 7. EINSTELLUNGSMODELL -- 8. IMAGE-MODELL -- 9. MOTIVATIONSMODELL -- 10. PSYCHOANALYTISCHES MODELL -- 11. MEDIALES BEEINFLUSSUNGSMODELL -- 12. ADOPTIONSMODELL -- LITERATUR -- NAMEN- UND SACHVERZEICHNIS
Advertising Psychological aspects.
3-11-004023-9
Sammlung Göschen ; Band 5009.
language German
format eBook
author Hoffmann, Hans-Joachim,
spellingShingle Hoffmann, Hans-Joachim,
Werbepsychologie /
Sammlung Göschen ;
Frontmatter --
INHALT --
ERSTER TEIL: GRUNDLAGEN --
1. PSYCHOLOGIE IN DER WERBUNG --
2. BEEINFLUSSUNG DURCH WERBUNG --
3. WIDERSTAND GEGEN WERBUNG --
4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION --
ZWEITER TEIL: MODELLE --
5. REKLAME-MODELL --
6. IMPACT-MODELL --
7. EINSTELLUNGSMODELL --
8. IMAGE-MODELL --
9. MOTIVATIONSMODELL --
10. PSYCHOANALYTISCHES MODELL --
11. MEDIALES BEEINFLUSSUNGSMODELL --
12. ADOPTIONSMODELL --
LITERATUR --
NAMEN- UND SACHVERZEICHNIS
author_facet Hoffmann, Hans-Joachim,
author_variant h j h hjh
author_role VerfasserIn
author_sort Hoffmann, Hans-Joachim,
title Werbepsychologie /
title_full Werbepsychologie / Hans-Joachim Hoffmann.
title_fullStr Werbepsychologie / Hans-Joachim Hoffmann.
title_full_unstemmed Werbepsychologie / Hans-Joachim Hoffmann.
title_auth Werbepsychologie /
title_alt Frontmatter --
INHALT --
ERSTER TEIL: GRUNDLAGEN --
1. PSYCHOLOGIE IN DER WERBUNG --
2. BEEINFLUSSUNG DURCH WERBUNG --
3. WIDERSTAND GEGEN WERBUNG --
4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION --
ZWEITER TEIL: MODELLE --
5. REKLAME-MODELL --
6. IMPACT-MODELL --
7. EINSTELLUNGSMODELL --
8. IMAGE-MODELL --
9. MOTIVATIONSMODELL --
10. PSYCHOANALYTISCHES MODELL --
11. MEDIALES BEEINFLUSSUNGSMODELL --
12. ADOPTIONSMODELL --
LITERATUR --
NAMEN- UND SACHVERZEICHNIS
title_new Werbepsychologie /
title_sort werbepsychologie /
series Sammlung Göschen ;
series2 Sammlung Göschen ;
publisher De Gruyter
De Gruyter,
publishDate 1972
2019
physical 1 online resource (184 pages).
edition Reprint 2019
contents Frontmatter --
INHALT --
ERSTER TEIL: GRUNDLAGEN --
1. PSYCHOLOGIE IN DER WERBUNG --
2. BEEINFLUSSUNG DURCH WERBUNG --
3. WIDERSTAND GEGEN WERBUNG --
4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION --
ZWEITER TEIL: MODELLE --
5. REKLAME-MODELL --
6. IMPACT-MODELL --
7. EINSTELLUNGSMODELL --
8. IMAGE-MODELL --
9. MOTIVATIONSMODELL --
10. PSYCHOANALYTISCHES MODELL --
11. MEDIALES BEEINFLUSSUNGSMODELL --
12. ADOPTIONSMODELL --
LITERATUR --
NAMEN- UND SACHVERZEICHNIS
isbn 3-11-136999-4
3-11-004023-9
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5822
callnumber-sort HF 45822 H644 41972
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1019
dewey-sort 3659.1019
dewey-raw 659.1019
dewey-search 659.1019
oclc_num 1099976270
work_keys_str_mv AT hoffmannhansjoachim werbepsychologie
status_str n
ids_txt_mv (CKB)4100000008046081
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(EXLCZ)994100000008046081
carrierType_str_mv cr
hierarchy_sequence Band 5009.
is_hierarchy_title Werbepsychologie /
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