Werbepsychologie / / Hans-Joachim Hoffmann.
To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize...
Saved in:
| VerfasserIn: | |
|---|---|
| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2019] ©1972 |
| Year of Publication: | 1972 2019 |
| Edition: | Reprint 2019 |
| Language: | German |
| Series: | Sammlung Göschen ;
Band 5009. |
| Physical Description: | 1 online resource (184 pages). |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 03298nam a22005535i 4500 | ||
|---|---|---|---|
| 001 | 993546547904498 | ||
| 005 | 20191022022751.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr cnu|||||||| | ||
| 008 | 191022s2019 gw fo d z ger d | ||
| 020 | |a 3-11-136999-4 | ||
| 024 | 7 | |a 10.1515/9783111369990 |2 doi | |
| 035 | |a (CKB)4100000008046081 | ||
| 035 | |a (MiAaPQ)EBC5761405 | ||
| 035 | |a (DE-B1597)59583 | ||
| 035 | |a (OCoLC)1099976270 | ||
| 035 | |a (DE-B1597)9783111369990 | ||
| 035 | |a (oapen)https://directory.doabooks.org/handle/20.500.12854/62592 | ||
| 035 | |a (EXLCZ)994100000008046081 | ||
| 040 | |a DE-B1597 |b eng |c DE-B1597 |e rda | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 050 | 4 | |a HF5822 |b .H644 1972 | |
| 072 | 7 | |a PSY000000 |2 bisacsh | |
| 082 | 0 | |a 659.1019 |2 23 | |
| 100 | 1 | |a Hoffmann, Hans-Joachim, |e author. | |
| 245 | 1 | 0 | |a Werbepsychologie / |c Hans-Joachim Hoffmann. |
| 250 | |a Reprint 2019 | ||
| 260 | |b De Gruyter |c 1972 | ||
| 264 | 1 | |a Berlin ; |a Boston : |b De Gruyter, |c [2019] | |
| 264 | 4 | |c ©1972 | |
| 300 | |a 1 online resource (184 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Sammlung Göschen ; |v 5009 | |
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019) | |
| 540 | |a This eBook is made available Open Access under a CC BY-NC-ND 4.0 license: |u https://creativecommons.org/licenses/by-nc-nd/4.0 |u https://www.degruyter.com/dg/page/open-access-policy | ||
| 520 | |a To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries. | ||
| 546 | |a In German. | ||
| 505 | 0 | 0 | |t Frontmatter -- |t INHALT -- |t ERSTER TEIL: GRUNDLAGEN -- |t 1. PSYCHOLOGIE IN DER WERBUNG -- |t 2. BEEINFLUSSUNG DURCH WERBUNG -- |t 3. WIDERSTAND GEGEN WERBUNG -- |t 4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION -- |t ZWEITER TEIL: MODELLE -- |t 5. REKLAME-MODELL -- |t 6. IMPACT-MODELL -- |t 7. EINSTELLUNGSMODELL -- |t 8. IMAGE-MODELL -- |t 9. MOTIVATIONSMODELL -- |t 10. PSYCHOANALYTISCHES MODELL -- |t 11. MEDIALES BEEINFLUSSUNGSMODELL -- |t 12. ADOPTIONSMODELL -- |t LITERATUR -- |t NAMEN- UND SACHVERZEICHNIS |
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 776 | |z 3-11-004023-9 | ||
| 830 | 0 | |a Sammlung Göschen ; |v Band 5009. | |
| 906 | |a BOOK | ||
| ADM | |b 2023-02-22 20:20:14 Europe/Vienna |f system |c marc21 |a 2019-05-04 22:02:20 Europe/Vienna |g false | ||
| AVE | |i DOAB Directory of Open Access Books |P DOAB Directory of Open Access Books |x https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5338276930004498&Force_direct=true |Z 5338276930004498 |b Available |8 5338276930004498 | ||