Geschlechtsdiskriminierende Wirtschaftswerbung : : Zur Rechtmäßigkeit eines Verbots geschlechtsdiskriminierender Werbung im UWG / / Berit Völzmann.
Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the...
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| Superior document: | Schriften zur Gleichstellung |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Baden-Baden, Germany : : Nomos Verlagsgesellschaft mbH,, 2014. |
| Year of Publication: | 2015 2014 |
| Language: | German |
| Series: | Schriften zur Gleichstellung
|
| Physical Description: | 1 online resource (327 pages) |
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| 245 | 1 | 0 | |a Geschlechtsdiskriminierende Wirtschaftswerbung : |b Zur Rechtmäßigkeit eines Verbots geschlechtsdiskriminierender Werbung im UWG / |c Berit Völzmann. |
| 246 | |a Geschlechtsdiskriminierende Wirtschaftswerbung | ||
| 260 | |b Nomos Verlagsgesellschaft mbH & Co. KG |c 2015 | ||
| 264 | 1 | |a Baden-Baden, Germany : |b Nomos Verlagsgesellschaft mbH, |c 2014. | |
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| 588 | |a Description based on publisher supplied metadata and other sources. | ||
| 520 | |a Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the efficiency of the German Advertising Standards Authority the examination of the German constitutional law reveals in which regards gender-discriminating advertising violates constitutional rights and to what extent a legal prohibition of such advertising would be justified. Following a subsumption under European law the author analyses if the German UWG (Act Against Unfair Competition) is a possible instrument of regulation to ensure protection against gender discriminating advertising. The author substantiates that the UWG is to be interpreted value-related and assigns the constitutional assessments to the unfair competition law. The thesis concludes with a suggestion for a norm that contains the prohibition of gender-discriminating advertising to be implemented in the UWG. | ||
| 546 | |a German | ||
| 650 | 0 | |a Advertising laws |z Germany. | |
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