Digital communication management / / edited by Beatriz Peña Acuña.

The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolate...

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Place / Publishing House:London, England : : IntechOpen,, [2018]
©2018
Year of Publication:2018
Language:English
Physical Description:1 online resource (xii, 165 pages) :; illustrations
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spelling Beatriz Peña-Acuña auth
Digital communication management / edited by Beatriz Peña Acuña.
IntechOpen 2018
London, England : IntechOpen, [2018]
©2018
1 online resource (xii, 165 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on: online resource; title from PDF information screen (InTech, viewed October 13, 2022).
Includes bibliographical references.
The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
English
Digital communications Management.
Business Administration
Social Sciences and Humanities
Management and Economics
Business
1-78923-514-6
Peña Acuña, Beatriz, editor.
language English
format eBook
author Beatriz Peña-Acuña
spellingShingle Beatriz Peña-Acuña
Digital communication management /
author_facet Beatriz Peña-Acuña
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author_variant b p a bpa
author2 Peña Acuña, Beatriz,
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author2_role TeilnehmendeR
author_sort Beatriz Peña-Acuña
title Digital communication management /
title_full Digital communication management / edited by Beatriz Peña Acuña.
title_fullStr Digital communication management / edited by Beatriz Peña Acuña.
title_full_unstemmed Digital communication management / edited by Beatriz Peña Acuña.
title_auth Digital communication management /
title_new Digital communication management /
title_sort digital communication management /
publisher IntechOpen
IntechOpen,
publishDate 2018
physical 1 online resource (xii, 165 pages) : illustrations
isbn 1-83881-490-6
1-78923-515-4
1-78923-514-6
callnumber-first T - Technology
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callnumber-label TK5103
callnumber-sort TK 45103.7 D545 42018
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 620 - Engineering
dewey-ones 621 - Applied physics
dewey-full 621.3821
dewey-sort 3621.3821
dewey-raw 621.3821
dewey-search 621.3821
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