Digital communication management / / edited by Beatriz Peña Acuña.
The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolate...
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| Place / Publishing House: | London, England : : IntechOpen,, [2018] ©2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Physical Description: | 1 online resource (xii, 165 pages) :; illustrations |
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| Summary: | The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 1838814906 1789235154 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Beatriz Peña Acuña. |