Digital communication management / / edited by Beatriz Peña Acuña.
The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolate...
Saved in:
| : | |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | London, England : : IntechOpen,, [2018] ©2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Physical Description: | 1 online resource (xii, 165 pages) :; illustrations |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 01086nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 993545452204498 | ||
| 005 | 20221013161452.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 221013s2018 enka ob 000 0 eng d | ||
| 020 | |a 1-83881-490-6 | ||
| 020 | |a 1-78923-515-4 | ||
| 035 | |a (CKB)4970000000100157 | ||
| 035 | |a (NjHacI)994970000000100157 | ||
| 035 | |a (oapen)https://directory.doabooks.org/handle/20.500.12854/45123 | ||
| 035 | |a (EXLCZ)994970000000100157 | ||
| 040 | |a NjHacI |b eng |e rda |c NjHacl | ||
| 041 | 0 | |a eng | |
| 050 | 4 | |a TK5103.7 |b .D545 2018 | |
| 082 | 0 | 4 | |a 621.3821 |2 23 |
| 100 | 1 | |a Beatriz Peña-Acuña |4 auth | |
| 245 | 0 | 0 | |a Digital communication management / |c edited by Beatriz Peña Acuña. |
| 260 | |b IntechOpen |c 2018 | ||
| 264 | 1 | |a London, England : |b IntechOpen, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (xii, 165 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | |a Description based on: online resource; title from PDF information screen (InTech, viewed October 13, 2022). | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood. | ||
| 546 | |a English | ||
| 650 | 0 | |a Digital communications |x Management. | |
| 653 | |a Business Administration | ||
| 653 | |a Social Sciences and Humanities | ||
| 653 | |a Management and Economics | ||
| 653 | |a Business | ||
| 776 | |z 1-78923-514-6 | ||
| 700 | 1 | |a Peña Acuña, Beatriz, |e editor. | |
| 906 | |a BOOK | ||
| ADM | |b 2023-02-22 19:56:39 Europe/Vienna |f system |c marc21 |a 2019-04-13 22:04:18 Europe/Vienna |g false | ||
| AVE | |i DOAB Directory of Open Access Books |P DOAB Directory of Open Access Books |x https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5351654710004498&Force_direct=true |Z 5351654710004498 |b Available |8 5351654710004498 | ||