Our Master’s Voice : Advertising /

Our Master’s Voice : Advertising / / James Rorty, Jefferson Pooley.

""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when...

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Bibliographic Details
VerfasserIn:
Rorty, James, 1890-
TeilnehmendeR:
Pooley, Jefferson, 1976-
Place / Publishing House:Bethlehem : : mediastudies.press,, 2020.
©2020.
Year of Publication:2020
Edition:Public domain edition.
Language:English
Physical Description:1 online resource
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ctrlnum (CKB)5590000000429587
(OCoLC)1227264741
(MdBmJHUP)muse93853
(oapen)https://directory.doabooks.org/handle/20.500.12854/27913
(EXLCZ)995590000000429587
collection bib_alma
record_format marc
spelling Rorty, James, 1890- author.
Our Master’s Voice Advertising / James Rorty, Jefferson Pooley.
Public domain edition.
2020
Bethlehem : mediastudies.press, 2020.
©2020.
1 online resource
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley"-- Provided by publisher.
Description based on print version record.
English
Electronic books.
Advertising & society bicssc
Communication studies bicssc
Advertising bicssc
advertising and society
communication studies
advertising
1-951399-01-3
Pooley, Jefferson, 1976- other.
language English
format eBook
author Rorty, James, 1890-
spellingShingle Rorty, James, 1890-
Our Master’s Voice Advertising /
author_facet Rorty, James, 1890-
Pooley, Jefferson, 1976-
author_variant j r jr
author_role VerfasserIn
author2 Pooley, Jefferson, 1976-
author2_role TeilnehmendeR
author_sort Rorty, James, 1890-
title Our Master’s Voice Advertising /
title_sub Advertising /
title_full Our Master’s Voice Advertising / James Rorty, Jefferson Pooley.
title_fullStr Our Master’s Voice Advertising / James Rorty, Jefferson Pooley.
title_full_unstemmed Our Master’s Voice Advertising / James Rorty, Jefferson Pooley.
title_auth Our Master’s Voice Advertising /
title_new Our Master’s Voice
title_sort our master’s voice advertising /
publisher mediastudies.press,
publishDate 2020
physical 1 online resource
edition Public domain edition.
isbn 1-951399-00-5
1-951399-01-3
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5821
callnumber-sort HF 45821 R6 42020
genre Electronic books.
genre_facet Electronic books.
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1
dewey-sort 3659.1
dewey-raw 659.1
dewey-search 659.1
oclc_num 1227264741
work_keys_str_mv AT rortyjames ourmastersvoiceadvertising
AT pooleyjefferson ourmastersvoiceadvertising
status_str c
ids_txt_mv (CKB)5590000000429587
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carrierType_str_mv cr
is_hierarchy_title Our Master’s Voice Advertising /
author2_original_writing_str_mv noLinkedField
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