Empire of Direct Mail : : How Conservative Marketing Persuaded Voters and Transformed the Grassroots /

Empire of Direct Mail : : How Conservative Marketing Persuaded Voters and Transformed the Grassroots / / Takahito Moriyama.

"The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Takahito Moriyama examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but...

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Bibliographic Details
VerfasserIn:
Moriyama, Takahito,
Place / Publishing House:Lawrence, Kansas : : University Press of Kansas,, [2022]
©[2022]
Year of Publication:2022
Edition:1st ed.
Language:English
Physical Description:1 online resource (1 online resource)
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Table of Contents:
  • The rise of political consultants
  • The development of political direct mail
  • The presidential election of 1964
  • After Goldwater
  • Debates over campaign finance reform
  • The formation of the New Right.

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