The idea of political marketing / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
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| Superior document: | Praeger series in political communication |
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| Year of Publication: | 2002 |
| Language: | English |
| Series: | Praeger series in political communication.
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| Online Access: | |
| Physical Description: | xx, 258 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. [221]-241) and index. |
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| ISBN: | 0275975959 (alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor. |