The idea of political marketing / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
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| Superior document: | Praeger series in political communication |
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| TeilnehmendeR: | |
| Year of Publication: | 2002 |
| Language: | English |
| Series: | Praeger series in political communication.
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| Online Access: | |
| Physical Description: | xx, 258 p. :; ill. |
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| 050 | 4 | |a JF2112.C3 |b I34 2002 | |
| 082 | 0 | 4 | |a 324.7 |2 21 |
| 245 | 0 | 4 | |a The idea of political marketing |h [electronic resource] / |c Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor. |
| 260 | |a Westport, Conn. : |b Praeger, |c 2002. | ||
| 300 | |a xx, 258 p. : |b ill. | ||
| 490 | 1 | |a Praeger series in political communication | |
| 504 | |a Includes bibliographical references (p. [221]-241) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Campaign management. | |
| 650 | 0 | |a Marketing |x Political aspects. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a O'Shaughnessy, Nicholas J., |d 1954- | |
| 700 | 1 | |a Henneberg, Stephan C. M. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Praeger series in political communication. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3000864 |z Click to View |