Empire of Direct Mail : : How Conservative Marketing Persuaded Voters and Transformed the Grassroots / / Takahito Moriyama.
"The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Takahito Moriyama examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but...
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| Place / Publishing House: | Lawrence, Kansas : : University Press of Kansas,, [2022] ©[2022] |
| Year of Publication: | 2022 |
| Edition: | 1st ed. |
| Language: | English |
| Physical Description: | 1 online resource (1 online resource) |
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| DOAB Directory of Open Access Books | Available |