Management by missions : : connecting people to strategy through purpose / / Pablo Cardona, Carlos Rey.

A few decades ago, management thinking started to embrace the idea of purpose. The first edition of this book marked an important step in this trajectory; it drew attention to the need for managers to relate the concepts of purpose and missions to strategy, culture and leadership. In the years since...

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Place / Publishing House:Cham : : Springer International Publishing AG,, 2021.
©2022.
Year of Publication:2022
2021
Edition:2nd edition.
Language:English
Physical Description:1 online resource (170 pages) :; illustrations (black and white).
Notes:Previous edition: 2008
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Table of Contents:
  • Part I. Myths and realities of management 1. Is there a link between corporate culture and profit? 2. Different ways of understanding an organization 3. What are companies for Part II. In search of pur pose4. Cultural problems t oday5.The missions of a com pany6. The values of a balanced culturePart III. A new management model7.The purpose chart8. Purpose-driven tools9. Missions driven leadership