Strategische Unternehmensführung bei Diversifikation / / Burkhard F. Wittek.
To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize...
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| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2019] ©1980 |
| Year of Publication: | 1980 2019 |
| Edition: | Reprint 2019 |
| Language: | German |
| Physical Description: | 1 online resource (238 pages) |
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| 035 | |a (DE-B1597)9783110868098 | ||
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| 072 | 7 | |a BUS000000 |2 bisacsh | |
| 082 | 0 | |a 658 |2 23 | |
| 100 | 1 | |a Wittek, Burkhard F., |e author. | |
| 245 | 1 | 0 | |a Strategische Unternehmensführung bei Diversifikation / |c Burkhard F. Wittek. |
| 250 | |a Reprint 2019 | ||
| 260 | |b De Gruyter |c 1980 | ||
| 264 | 1 | |a Berlin ; |a Boston : |b De Gruyter, |c [2019] | |
| 264 | 4 | |c ©1980 | |
| 300 | |a 1 online resource (238 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019) | |
| 540 | |a This eBook is made available Open Access under a CC BY-NC-ND 4.0 license: |u https://creativecommons.org/licenses/by-nc-nd/4.0 |u https://www.degruyter.com/dg/page/open-access-policy | ||
| 520 | |a To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries. | ||
| 546 | |a In German. | ||
| 505 | 0 | 0 | |t Frontmatter -- |t Vorwort / |r Wittek, Burkhard F. -- |t Inhalt -- |t Verzeichnis der Abbildungen -- |t Verzeichnis der Tabellen -- |t 1. Rolle und Bedeutung strategischer Unternehmensführung bei Diversifikation -- |t 2. Das Zielsystem des Unternehmens -- |t 3. Untersuchung ausgewählter Zielbeziehungen -- |t 4. Analyse ausgewählter Modelle für die Formulierung von Strategien in diversifizierten Unternehmen -- |t 5. Markteintrittsstrategien bei Diversifikationen -- |t 6. Fallstudie: Der Eintritt von Philip Morris in den amerikanischen Biermarkt -- |t Verzeichnis der Abkürzungen -- |t Literaturverzeichnis -- |t Namen- und Sachregister -- |t Backmatter |
| 650 | 0 | |a Industrial management. | |
| 776 | |z 3-11-008151-2 | ||
| 700 | 1 | |a Wittek, Burkhard F., |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 906 | |a BOOK | ||
| ADM | |b 2023-02-22 21:13:07 Europe/Vienna |f system |c marc21 |a 2019-10-05 21:57:37 Europe/Vienna |g false | ||
| AVE | |i DOAB Directory of Open Access Books |P DOAB Directory of Open Access Books |x https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5337307010004498&Force_direct=true |Z 5337307010004498 |b Available |8 5337307010004498 | ||