The influence of country of origin and brand product evaluation and the implications therof for location decisions / Günter Schweiger, Thomas Otter and Andreas Strebinger
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| Place / Publishing House: | Vienna : Univ. of Economics and Business Administration, Dept. of Advertising and Market Research, [ca. 1996] |
| Year of Publication: | 1996 |
| Language: | English |
| Physical Description: | 39 Bl., [16] Bl.; graph. Darst. |
| Notes: | Literaturverz. Bl. 32 - 39 |
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