The influence of country of origin and brand product evaluation and the implications therof for location decisions / Günter Schweiger, Thomas Otter and Andreas Strebinger

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Place / Publishing House:Vienna : Univ. of Economics and Business Administration, Dept. of Advertising and Market Research, [ca. 1996]
Year of Publication:1996
Language:English
Physical Description:39 Bl., [16] Bl.; graph. Darst.
Notes:Literaturverz. Bl. 32 - 39
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Call Numbers:27316-C
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