The influence of country of origin and brand product evaluation and the implications therof for location decisions

The influence of country of origin and brand product evaluation and the implications therof for location decisions / Günter Schweiger, Thomas Otter and Andreas Strebinger

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VerfasserIn:
Schweiger, Günter 1941-
Otter, Thomas
Strebinger, Andreas 1971-
Place / Publishing House:Vienna : Univ. of Economics and Business Administration, Dept. of Advertising and Market Research, [ca. 1996]
Year of Publication:1996
Language:English
Physical Description:39 Bl., [16] Bl.; graph. Darst.
Notes:Literaturverz. Bl. 32 - 39
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spelling Schweiger, Günter 1941- (DE-588)132182556 aut
<<The>> influence of country of origin and brand product evaluation and the implications therof for location decisions Günter Schweiger, Thomas Otter and Andreas Strebinger
Vienna Univ. of Economics and Business Administration, Dept. of Advertising and Market Research [ca. 1996]
39 Bl., [16] Bl. graph. Darst.
Literaturverz. Bl. 32 - 39
Otter, Thomas (DE-588)132642476 aut
Strebinger, Andreas 1971- (DE-588)12291189X aut
YWOAW MAG1-3 27316-C 2214139980004498
language English
format Book
author Schweiger, Günter 1941-
Otter, Thomas
Strebinger, Andreas 1971-
spellingShingle Schweiger, Günter 1941-
Otter, Thomas
Strebinger, Andreas 1971-
The influence of country of origin and brand product evaluation and the implications therof for location decisions
author_facet Schweiger, Günter 1941-
Otter, Thomas
Strebinger, Andreas 1971-
Otter, Thomas
Strebinger, Andreas 1971-
author_variant g s gs
t o to
a s as
author_role VerfasserIn
VerfasserIn
VerfasserIn
author2 Otter, Thomas
Strebinger, Andreas 1971-
author2_role VerfasserIn
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author_sort Schweiger, Günter 1941-
title The influence of country of origin and brand product evaluation and the implications therof for location decisions
title_full The influence of country of origin and brand product evaluation and the implications therof for location decisions Günter Schweiger, Thomas Otter and Andreas Strebinger
title_fullStr The influence of country of origin and brand product evaluation and the implications therof for location decisions Günter Schweiger, Thomas Otter and Andreas Strebinger
title_full_unstemmed The influence of country of origin and brand product evaluation and the implications therof for location decisions Günter Schweiger, Thomas Otter and Andreas Strebinger
title_auth The influence of country of origin and brand product evaluation and the implications therof for location decisions
title_new The influence of country of origin and brand product evaluation and the implications therof for location decisions
title_sort influence of country of origin and brand product evaluation and the implications therof for location decisions
publisher Univ. of Economics and Business Administration, Dept. of Advertising and Market Research
publishDate 1996
physical 39 Bl., [16] Bl. graph. Darst.
callnumber-raw 27316-C
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illustrated Not Illustrated
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