International Marketing : : Cases form Malaysia / / Sieh Lee Mei Ling.
This book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking ques...
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| Superior document: | Title is part of eBook package: De Gruyter Asian Studies Archive (pre 2000) eBook Package |
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| Place / Publishing House: | Singapore : : ISEAS Publishing, , [1985] ©1985 |
| Year of Publication: | 1985 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (99 p.) |
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