International Marketing : : Cases form Malaysia / / Sieh Lee Mei Ling.
This book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking ques...
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| Superior document: | Title is part of eBook package: De Gruyter Asian Studies Archive (pre 2000) eBook Package |
|---|---|
| VerfasserIn: | |
| MitwirkendeR: | |
| Place / Publishing House: | Singapore : : ISEAS Publishing, , [1985] ©1985 |
| Year of Publication: | 1985 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (99 p.) |
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| 100 | 1 | |a Lee Mei Ling, Sieh, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a International Marketing : |b Cases form Malaysia / |c Sieh Lee Mei Ling. |
| 264 | 1 | |a Singapore : |b ISEAS Publishing, |c [1985] | |
| 264 | 4 | |c ©1985 | |
| 300 | |a 1 online resource (99 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t CASE REFERENCE TABLE -- |t Preface -- |t Case 1. Sin Fatt Frozen Foods Sdno Bhdo (Part I): Pricing for International Markets -- |t Case 2. Sin Fatt Frozen Foods Sdno Bhdo (Part II): Anticipating Sans by Importing Countries -- |t Case 3. Seri Chempaka Sdno Bhdo: Exporting to Absorb Excess Capacity -- |t Case 4. Sleek Cane Sdno Bhdo (Part 1): Strengthening International Marketing Activities Through Expansion -- |t Case 5. Sleek Cane Sdno Bhdo (Part II): Segmenting the Target Market in Canada -- |t Case 6. Sleek Cane Sdno Bhdo (Part III): Hedging Against International Financial Risks -- |t Case 7. Sedap (Malaysia) Sdno Bhdo (Part I): Improving the Product of an Overseas Subsidiary -- |t Case 8. Sedap (Malaysia) Sdno Bhdo (Part II): Positioning and Promoting Internationally -- |t Case 9. Anggerik Sdno Bhdo (Part I): Analysing Decline in Export Sales -- |t Case 10. Anggerik Sdno Bhdo (Part II): Planning for New International Distribution Strategy |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 520 | |a This book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking questions are provided at the end of each case to serve as guides for users. Executive and business students who wish to develop and sharpen their analytical and decision-making capabilities will find the cases both interesting and beneficial. The book is expected to be used along with other pedagogical methods for management training and education. | ||
| 530 | |a Issued also in print. | ||
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) | |
| 650 | 7 | |a BUSINESS & ECONOMICS / International / Economics. |2 bisacsh | |
| 700 | 1 | |a Ling, Sieh Lee Mel, |e contributor. |4 ctb |4 https://id.loc.gov/vocabulary/relators/ctb | |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t Asian Studies Archive (pre 2000) eBook Package |z 9783110649680 |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t ISEAS Archive eBook-Package 1970-1999 |z 9783110606690 |
| 776 | 0 | |c print |z 9789971988036 | |
| 856 | 4 | 0 | |u https://doi.org/10.1355/9789814379045 |
| 856 | 4 | 0 | |u https://www.degruyter.com/isbn/9789814379045 |
| 856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/cover/covers/9789814379045.jpg |
| 912 | |a 978-3-11-060669-0 ISEAS Archive eBook-Package 1970-1999 |c 1970 |d 1999 | ||
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