International Marketing : : Cases form Malaysia /

International Marketing : : Cases form Malaysia / / Sieh Lee Mei Ling.

This book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking ques...

Full description

Saved in:
Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Asian Studies Archive (pre 2000) eBook Package
VerfasserIn:
Lee Mei Ling, Sieh,
MitwirkendeR:
Ling, Sieh Lee Mel,
Place / Publishing House:Singapore : : ISEAS Publishing, , [1985]
©1985
Year of Publication:1985
Language:English
Online Access:
Physical Description:1 online resource (99 p.)
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • Frontmatter
  • Contents
  • CASE REFERENCE TABLE
  • Preface
  • Case 1. Sin Fatt Frozen Foods Sdno Bhdo (Part I): Pricing for International Markets
  • Case 2. Sin Fatt Frozen Foods Sdno Bhdo (Part II): Anticipating Sans by Importing Countries
  • Case 3. Seri Chempaka Sdno Bhdo: Exporting to Absorb Excess Capacity
  • Case 4. Sleek Cane Sdno Bhdo (Part 1): Strengthening International Marketing Activities Through Expansion
  • Case 5. Sleek Cane Sdno Bhdo (Part II): Segmenting the Target Market in Canada
  • Case 6. Sleek Cane Sdno Bhdo (Part III): Hedging Against International Financial Risks
  • Case 7. Sedap (Malaysia) Sdno Bhdo (Part I): Improving the Product of an Overseas Subsidiary
  • Case 8. Sedap (Malaysia) Sdno Bhdo (Part II): Positioning and Promoting Internationally
  • Case 9. Anggerik Sdno Bhdo (Part I): Analysing Decline in Export Sales
  • Case 10. Anggerik Sdno Bhdo (Part II): Planning for New International Distribution Strategy

Similar Items