The Essence of Scenarios : : Learning from the Shell Experience / / Angela Wilkinson, Roland Kupers.
In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or “scenarios,” Shell aimed to avoid the false assumption that the future would...
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Superior document: | Title is part of eBook package: De Gruyter AUP eBook Package Backlist 2000-2014 |
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VerfasserIn: | |
MitwirkendeR: | |
Place / Publishing House: | Amsterdam : : Amsterdam University Press, , [2014] ©2014 |
Year of Publication: | 2014 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (185 p.) |
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Participants:
Wilkinson, Angela, [ VerfasserIn ];
Kupers, Roland, [ VerfasserIn ];
Kupers, Roland, [ TeilnehmendeR ];
Flowers, Betty S., [ TeilnehmendeR ];
Ho, Peter, [ TeilnehmendeR ]
Published: 2014.
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Published: 2014.