The Essence of Scenarios : : Learning from the Shell Experience /

The Essence of Scenarios : : Learning from the Shell Experience / / Angela Wilkinson, Roland Kupers.

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In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or “scenarios,” Shell aimed to avoid the false assumption that the future would...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter AUP eBook Package Backlist 2000-2014
VerfasserIn:
Kupers, Roland,
Wilkinson, Angela,
MitwirkendeR:
Ho, Peter,
Place / Publishing House:Amsterdam : : Amsterdam University Press, , [2014]
©2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (185 p.)
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Table of Contents:
  • Frontmatter
  • Table of Contents
  • Acknowledgements
  • Preface
  • Introduction: The “Gentle Art”
  • Sources
  • I. A Unique Legacy
  • II. Shell Scenarios - A History, 1965-2013
  • III. The Essence of the Shell Art
  • IV. Looking Ahead
  • V. Conclusion
  • Epilogue: Scenario Team Leaders
  • Afterword
  • Appendix A - Timeline
  • Appendix B - Summary of Scenarios
  • Index

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