The Corporate Art Index : : Twenty-One Ways to Work With Art /

The Corporate Art Index : : Twenty-One Ways to Work With Art / / Viviane Mörmann.

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to ev...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Plus PP Package 2020 Part 2
VerfasserIn:
Mörmann, Viviane,
Place / Publishing House:Bielefeld : : transcript Verlag, , [2020]
©2020
Year of Publication:2020
Language:English
Series:Schriften zum Kultur- und Museumsmanagement
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Physical Description:1 online resource (224 p.)
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Table of Contents:
  • Frontmatter
  • Acknowledgements
  • Contents
  • PART ONE Introduction
  • 1. Aim
  • 2. The Corporate Art Index – What Is It All About?
  • 3. Historical Reflexion
  • 4. Screening of Corporate Art Initiatives
  • 5. The Corporate Art Index – Rating of the Corporate Art Initiatives (CAIs)
  • 6. Results of the Rating
  • 7. The 21 Most Interesting CAIs
  • PART TWO Description of the 21 CAIs
  • 1. Art Space
  • 2. Art Competition
  • 3. Digital Art
  • 4. Art Marketing
  • 5. Have a Drink
  • Critical Comment
  • 1. Problem Reduction
  • 2. Struggle for Objectivity
  • 3. The Power of Art in CAIs
  • 4. Bottom Line
  • 5. Conclusions
  • 6. Plan of Action
  • 7. References

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