The Corporate Art Index : : Twenty-One Ways to Work With Art / / Viviane Mörmann.

• Superior document: Title is part of eBook package: De Gruyter DG Plus PP Package 2020 Part 2
• VerfasserIn: Mörmann, Viviane,
• Place / Publishing House: Bielefeld : : transcript Verlag, , [2020]; ©2020
• Year of Publication: 2020
• Language: English
• Series: Schriften zum Kultur- und Museumsmanagement
• Physical Description: 1 online resource (224 p.)

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

Table of Contents

Frontmatter -- Acknowledgements -- Contents -- PART ONE Introduction -- 1. Aim -- 2. The Corporate Art Index – What Is It All About? -- 3. Historical Reflexion -- 4. Screening of Corporate Art Initiatives -- 5. The Corporate Art Index – Rating of the Corporate Art Initiatives (CAIs) -- 6. Results of the Rating -- 7. The 21 Most Interesting CAIs -- PART TWO Description of the 21 CAIs -- 1. Art Space -- 2. Art Competition -- 3. Digital Art -- 4. Art Marketing -- 5. Have a Drink -- Critical Comment -- 1. Problem Reduction -- 2. Struggle for Objectivity -- 3. The Power of Art in CAIs -- 4. Bottom Line -- 5. Conclusions -- 6. Plan of Action -- 7. References