The Corporate Art Index : : Twenty-One Ways to Work With Art /

The Corporate Art Index : : Twenty-One Ways to Work With Art / / Viviane Mörmann.

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to ev...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Plus PP Package 2020 Part 2
VerfasserIn:
Mörmann, Viviane,
Place / Publishing House:Bielefeld : : transcript Verlag, , [2020]
©2020
Year of Publication:2020
Language:English
Series:Schriften zum Kultur- und Museumsmanagement
Online Access:
Physical Description:1 online resource (224 p.)
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072 7 |a ART043000  |2 bisacsh 
100 1 |a Mörmann, Viviane,   |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 4 |a The Corporate Art Index :  |b Twenty-One Ways to Work With Art /  |c Viviane Mörmann. 
264 1 |a Bielefeld :   |b transcript Verlag,   |c [2020] 
264 4 |c ©2020 
300 |a 1 online resource (224 p.) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
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490 0 |a Schriften zum Kultur- und Museumsmanagement 
505 0 0 |t Frontmatter --   |t Acknowledgements --   |t Contents --   |t PART ONE Introduction --   |t 1. Aim --   |t 2. The Corporate Art Index – What Is It All About? --   |t 3. Historical Reflexion --   |t 4. Screening of Corporate Art Initiatives --   |t 5. The Corporate Art Index – Rating of the Corporate Art Initiatives (CAIs) --   |t 6. Results of the Rating --   |t 7. The 21 Most Interesting CAIs --   |t PART TWO Description of the 21 CAIs --   |t 1. Art Space --   |t 2. Art Competition --   |t 3. Digital Art --   |t 4. Art Marketing --   |t 5. Have a Drink --   |t Critical Comment --   |t 1. Problem Reduction --   |t 2. Struggle for Objectivity --   |t 3. The Power of Art in CAIs --   |t 4. Bottom Line --   |t 5. Conclusions --   |t 6. Plan of Action --   |t 7. References 
506 0 |a restricted access  |u http://purl.org/coar/access_right/c_16ec  |f online access with authorization  |2 star 
520 |a Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 27. Jan 2023) 
650 0 |a Art patronage. 
650 0 |a Art  |x Economic aspects. 
650 0 |a Corporations  |x Art collections. 
650 4 |a Art Competition. 
650 4 |a Art Management. 
650 4 |a Art Marketing. 
650 4 |a Art Project. 
650 4 |a Art Space. 
650 4 |a Art Sponsoring. 
650 4 |a Art. 
650 4 |a Corporate Art Collection. 
650 4 |a Corporate Art Index. 
650 4 |a Corporate Communication. 
650 4 |a Corporate Identity. 
650 4 |a Corporate Image. 
650 4 |a Corporate Social Responsibility. 
650 4 |a Cultural Management. 
650 4 |a Cultural Marketing. 
650 4 |a Digital Art. 
650 4 |a Museum Management. 
650 4 |a Museum. 
650 4 |a Sustainability. 
650 7 |a ART / Business Aspects.  |2 bisacsh 
653 |a Art Competition. 
653 |a Art Management. 
653 |a Art Marketing. 
653 |a Art Project. 
653 |a Art Space. 
653 |a Art Sponsoring. 
653 |a Art. 
653 |a Corporate Art Collection. 
653 |a Corporate Art Index. 
653 |a Corporate Communication. 
653 |a Corporate Identity. 
653 |a Corporate Image. 
653 |a Corporate Social Responsibility. 
653 |a Cultural Management. 
653 |a Cultural Marketing. 
653 |a Digital Art. 
653 |a Museum Management. 
653 |a Museum. 
653 |a Sustainability. 
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773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t PP ROW Ebook Package English 2020  |z 9783110696301 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t transcript Complete eBook Package 2020  |z 9783111025124  |o ZDB-23-TGP 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t transcript English Frontlist eBook-Package 2020  |z 9783110689617 
776 0 |c print  |z 9783837656503 
856 4 0 |u https://doi.org/10.1515/9783839456507?locatt=mode:legacy 
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912 |a 978-3-11-069630-1 PP ROW Ebook Package English 2020  |b 2020 
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