The Promise of Diversity : : How Brazilian Brand Capitalism Affects Precarious Identities and Work / / Nicolas Wasser.
Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves wit...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus eBook-Package 2017 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Bielefeld : : transcript Verlag, , [2017] ©2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Series: | Postcolonial Studies ;
29 |
| Online Access: | |
| Physical Description: | 1 online resource (298 p.) |
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Table of Contents:
- Frontmatter
- Table of Contents
- Acknowledgments
- 1. Introduction
- 2. Governing through desires Brands, identities and the case of Visibly Hot
- 3. Longing to be different
- 4. Affective labor
- 5. (Un)fulfilled promises and different conflicts
- 6. Conclusion
- 7. Bibliography