The Promise of Diversity : : How Brazilian Brand Capitalism Affects Precarious Identities and Work / / Nicolas Wasser.
Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves wit...
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Superior document: | Title is part of eBook package: De Gruyter DG Plus eBook-Package 2017 |
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Place / Publishing House: | Bielefeld : : transcript Verlag, , [2017] ©2017 |
Year of Publication: | 2017 |
Language: | English |
Series: | Postcolonial Studies ;
29 |
Online Access: | |
Physical Description: | 1 online resource (298 p.) |
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100 | 1 | |a Wasser, Nicolas, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
245 | 1 | 4 | |a The Promise of Diversity : |b How Brazilian Brand Capitalism Affects Precarious Identities and Work / |c Nicolas Wasser. |
264 | 1 | |a Bielefeld : |b transcript Verlag, |c [2017] | |
264 | 4 | |c ©2017 | |
300 | |a 1 online resource (298 p.) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
347 | |a text file |b PDF |2 rda | ||
490 | 0 | |a Postcolonial Studies ; |v 29 | |
505 | 0 | 0 | |t Frontmatter -- |t Table of Contents -- |t Acknowledgments -- |t 1. Introduction -- |t 2. Governing through desires Brands, identities and the case of Visibly Hot -- |t 3. Longing to be different -- |t 4. Affective labor -- |t 5. (Un)fulfilled promises and different conflicts -- |t 6. Conclusion -- |t 7. Bibliography |
506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
520 | |a Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized. | ||
530 | |a Issued also in print. | ||
538 | |a Mode of access: Internet via World Wide Web. | ||
546 | |a In English. | ||
588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) | |
650 | 0 | |a Brand name products |x Social aspects |z Brazil. | |
650 | 0 | |a Diversity in the workplace |z Brazil. | |
650 | 0 | |a Gender identity in the workplace |z Brazil. | |
650 | 0 | |a Sexual division of labor |z Brazil. | |
650 | 4 | |a Brands. | |
650 | 4 | |a Brazil. | |
650 | 4 | |a Capitalism. | |
650 | 4 | |a Cultural Sociology. | |
650 | 4 | |a Gender Studies. | |
650 | 4 | |a Gender. | |
650 | 4 | |a LGBT. | |
650 | 4 | |a Labor. | |
650 | 4 | |a Latin America. | |
650 | 4 | |a Minorities. | |
650 | 4 | |a Neo-Liberalism. | |
650 | 4 | |a Neoliberalism. | |
650 | 4 | |a Postcolonialism. | |
650 | 4 | |a Precarity. | |
650 | 4 | |a Racial Identities. | |
650 | 4 | |a Sales Employees. | |
650 | 4 | |a Self-Optimization. | |
650 | 4 | |a Sexual Identities. | |
650 | 4 | |a Social Inequality. | |
650 | 4 | |a Sociology of Work and Industry. | |
650 | 4 | |a Sociology. | |
650 | 4 | |a Work. | |
650 | 7 | |a SOCIAL SCIENCE / Sociology / General. |2 bisacsh | |
653 | |a Brands. | ||
653 | |a Brazil. | ||
653 | |a Capitalism. | ||
653 | |a Cultural Sociology. | ||
653 | |a Gender Studies. | ||
653 | |a Gender. | ||
653 | |a LGBT. | ||
653 | |a Labor. | ||
653 | |a Latin America. | ||
653 | |a Minorities. | ||
653 | |a Neo-Liberalism. | ||
653 | |a Neoliberalism. | ||
653 | |a Postcolonialism. | ||
653 | |a Precarity. | ||
653 | |a Racial Identities. | ||
653 | |a Sales Employees. | ||
653 | |a Self-Optimization. | ||
653 | |a Sexual Identities. | ||
653 | |a Social Inequality. | ||
653 | |a Sociology of Work and Industry. | ||
653 | |a Sociology. | ||
653 | |a Work. | ||
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t DG Plus eBook-Package 2017 |z 9783110719543 |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t EBOOK PACKAGE COMPLETE 2017 |z 9783110540550 |o ZDB-23-DGG |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t EBOOK PACKAGE COMPLETE ENGLISH 2017 |z 9783110625264 |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t EBOOK PACKAGE Social Sciences 2017 |z 9783110548242 |o ZDB-23-DSW |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t transcript English Contemporary eBook-Package 2016-2018 |z 9783110661545 |
776 | 0 | |c print |z 9783837637540 | |
856 | 4 | 0 | |u https://doi.org/10.1515/9783839437544?locatt=mode:legacy |
856 | 4 | 0 | |u https://www.degruyter.com/isbn/9783839437544 |
856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/document/cover/isbn/9783839437544/original |
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912 | |a 978-3-11-066154-5 transcript English Contemporary eBook-Package 2016-2018 |c 2016 |d 2018 | ||
912 | |a 978-3-11-071954-3 DG Plus eBook-Package 2017 |b 2017 | ||
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