The Promise of Diversity : : How Brazilian Brand Capitalism Affects Precarious Identities and Work /

The Promise of Diversity : : How Brazilian Brand Capitalism Affects Precarious Identities and Work / / Nicolas Wasser.

Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves wit...

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Superior document:Title is part of eBook package: De Gruyter DG Plus eBook-Package 2017
VerfasserIn:
Wasser, Nicolas,
Place / Publishing House:Bielefeld : : transcript Verlag, , [2017]
©2017
Year of Publication:2017
Language:English
Series:Postcolonial Studies ; 29
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Physical Description:1 online resource (298 p.)
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id 9783839437544
ctrlnum (DE-B1597)479935
(OCoLC)979887566
collection bib_alma
record_format marc
spelling Wasser, Nicolas, author. aut http://id.loc.gov/vocabulary/relators/aut
The Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work / Nicolas Wasser.
Bielefeld : transcript Verlag, [2017]
©2017
1 online resource (298 p.)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Postcolonial Studies ; 29
Frontmatter -- Table of Contents -- Acknowledgments -- 1. Introduction -- 2. Governing through desires Brands, identities and the case of Visibly Hot -- 3. Longing to be different -- 4. Affective labor -- 5. (Un)fulfilled promises and different conflicts -- 6. Conclusion -- 7. Bibliography
restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star
Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.
Issued also in print.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021)
Brand name products Social aspects Brazil.
Diversity in the workplace Brazil.
Gender identity in the workplace Brazil.
Sexual division of labor Brazil.
Brands.
Brazil.
Capitalism.
Cultural Sociology.
Gender Studies.
Gender.
LGBT.
Labor.
Latin America.
Minorities.
Neo-Liberalism.
Neoliberalism.
Postcolonialism.
Precarity.
Racial Identities.
Sales Employees.
Self-Optimization.
Sexual Identities.
Social Inequality.
Sociology of Work and Industry.
Sociology.
Work.
SOCIAL SCIENCE / Sociology / General. bisacsh
Title is part of eBook package: De Gruyter DG Plus eBook-Package 2017 9783110719543
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2017 9783110540550 ZDB-23-DGG
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE ENGLISH 2017 9783110625264
Title is part of eBook package: De Gruyter EBOOK PACKAGE Social Sciences 2017 9783110548242 ZDB-23-DSW
Title is part of eBook package: De Gruyter transcript English Contemporary eBook-Package 2016-2018 9783110661545
print 9783837637540
https://doi.org/10.1515/9783839437544?locatt=mode:legacy
https://www.degruyter.com/isbn/9783839437544
Cover https://www.degruyter.com/document/cover/isbn/9783839437544/original
language English
format eBook
author Wasser, Nicolas,
Wasser, Nicolas,
spellingShingle Wasser, Nicolas,
Wasser, Nicolas,
The Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work /
Postcolonial Studies ;
Frontmatter --
Table of Contents --
Acknowledgments --
1. Introduction --
2. Governing through desires Brands, identities and the case of Visibly Hot --
3. Longing to be different --
4. Affective labor --
5. (Un)fulfilled promises and different conflicts --
6. Conclusion --
7. Bibliography
author_facet Wasser, Nicolas,
Wasser, Nicolas,
author_variant n w nw
n w nw
author_role VerfasserIn
VerfasserIn
author_sort Wasser, Nicolas,
title The Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work /
title_sub How Brazilian Brand Capitalism Affects Precarious Identities and Work /
title_full The Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work / Nicolas Wasser.
title_fullStr The Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work / Nicolas Wasser.
title_full_unstemmed The Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work / Nicolas Wasser.
title_auth The Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work /
title_alt Frontmatter --
Table of Contents --
Acknowledgments --
1. Introduction --
2. Governing through desires Brands, identities and the case of Visibly Hot --
3. Longing to be different --
4. Affective labor --
5. (Un)fulfilled promises and different conflicts --
6. Conclusion --
7. Bibliography
title_new The Promise of Diversity :
title_sort the promise of diversity : how brazilian brand capitalism affects precarious identities and work /
series Postcolonial Studies ;
series2 Postcolonial Studies ;
publisher transcript Verlag,
publishDate 2017
physical 1 online resource (298 p.)
Issued also in print.
contents Frontmatter --
Table of Contents --
Acknowledgments --
1. Introduction --
2. Governing through desires Brands, identities and the case of Visibly Hot --
3. Longing to be different --
4. Affective labor --
5. (Un)fulfilled promises and different conflicts --
6. Conclusion --
7. Bibliography
isbn 9783839437544
9783110719543
9783110540550
9783110625264
9783110548242
9783110661545
9783837637540
geographic_facet Brazil.
url https://doi.org/10.1515/9783839437544?locatt=mode:legacy
https://www.degruyter.com/isbn/9783839437544
https://www.degruyter.com/document/cover/isbn/9783839437544/original
illustrated Not Illustrated
doi_str_mv 10.1515/9783839437544?locatt=mode:legacy
oclc_num 979887566
work_keys_str_mv AT wassernicolas thepromiseofdiversityhowbrazilianbrandcapitalismaffectsprecariousidentitiesandwork
AT wassernicolas promiseofdiversityhowbrazilianbrandcapitalismaffectsprecariousidentitiesandwork
status_str n
ids_txt_mv (DE-B1597)479935
(OCoLC)979887566
carrierType_str_mv cr
hierarchy_parent_title Title is part of eBook package: De Gruyter DG Plus eBook-Package 2017
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2017
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE ENGLISH 2017
Title is part of eBook package: De Gruyter EBOOK PACKAGE Social Sciences 2017
Title is part of eBook package: De Gruyter transcript English Contemporary eBook-Package 2016-2018
is_hierarchy_title The Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work /
container_title Title is part of eBook package: De Gruyter DG Plus eBook-Package 2017
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