Nicht-Besucherforschung : : Die Förderung kultureller Teilhabe durch Audience Development / / Thomas Renz.
Despite the political claim of a »culture for all,« only a small part of the German population regularly patronizes publicly funded cultural institutions. How can new patrons be won over with the help of strategic cultural policies and management? For the first time, this book offers an interdiscipl...
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Superior document: | Title is part of eBook package: De Gruyter DG Plus eBook-Package 2015 |
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Place / Publishing House: | Bielefeld : : transcript Verlag, , [2016] ©2015 |
Year of Publication: | 2016 |
Language: | German |
Series: | Schriften zum Kultur- und Museumsmanagement
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Online Access: | |
Physical Description: | 1 online resource (324 p.) |
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LEADER | 05403nam a22009975i 4500 | ||
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001 | 9783839433560 | ||
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050 | 0 | 0 | |a GN357 |b .R46 2016 |
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100 | 1 | |a Renz, Thomas, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
245 | 1 | 0 | |a Nicht-Besucherforschung : |b Die Förderung kultureller Teilhabe durch Audience Development / |c Thomas Renz. |
264 | 1 | |a Bielefeld : |b transcript Verlag, |c [2016] | |
264 | 4 | |c ©2015 | |
300 | |a 1 online resource (324 p.) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
347 | |a text file |b PDF |2 rda | ||
490 | 0 | |a Schriften zum Kultur- und Museumsmanagement | |
505 | 0 | 0 | |t Frontmatter -- |t Inhalt -- |t 1. Einleitung -- |t 2. Das Interesse an Nicht-Besuchern öffentlich geförderter Kulturveranstaltungen -- |t 3. Audience Development zwischen Marketing und Politik -- |t 4. Die wissenschaftliche Verortung der (Nicht-)Besucherforschung -- |t 5. Der quantitative Blick: Eine Sekundäranalyse der bestehenden Erkenntnisse zu Nicht-Besuchern -- |t 6. Der qualitative Blick: Die Erforschung von Gelegenheitsbesuchern von Theatern -- |t 7. Die Förderung von Teilhabe durch Kulturpolitik und Kulturmanagement -- |t Literatur -- |t Backmatter |
506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
520 | |a Despite the political claim of a »culture for all,« only a small part of the German population regularly patronizes publicly funded cultural institutions. How can new patrons be won over with the help of strategic cultural policies and management? For the first time, this book offers an interdisciplinary, theoretical and empirical perspective on »non-attendees«. Thomas Renz demonstrates in a practical fashion which instruments and strategies of »audience development,« cultural policy and cultural management can promote cultural participation, and how this pursuit of a socially diverse audience will change the cultural institutions. | ||
520 | |a Trotz des politischen Anspruchs einer »Kultur für alle« besucht nur ein kleiner Teil der Bevölkerung in Deutschland regelmäßig öffentlich geförderte Kultureinrichtungen. Wie kann es mithilfe kulturpolitischer und kulturmanagerialer Strategien gelingen, neue Besucher_innen zu gewinnen?Erstmals wird mit diesem Band ein interdisziplinärer, theoretischer und empirischer Blick auf die »Nicht-Besucher« gelenkt. Praxisnah stellt Thomas Renz dar, mit welchen Instrumenten und Strategien des »Audience Development« Kulturpolitik und Kulturmanagement kulturelle Teilhabe fördern können und wie dieses Streben nach einem sozial diverseren Publikum die Kultureinrichtungen verändern wird. | ||
530 | |a Issued also in print. | ||
538 | |a Mode of access: Internet via World Wide Web. | ||
546 | |a In German. | ||
588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) | |
650 | 0 | |a Arts audiences. | |
650 | 0 | |a Audiences. | |
650 | 0 | |a Culture. | |
650 | 4 | |a Kulturelle Teilhabe. | |
650 | 4 | |a Kulturpolitik. | |
650 | 4 | |a Museum. | |
650 | 4 | |a Museumsmanagement. | |
650 | 4 | |a Museumspädagogik. | |
650 | 4 | |a Museumswissenschaft. | |
650 | 4 | |a Nicht-Besucher. | |
650 | 4 | |a Publikumsforschung. | |
650 | 7 | |a ART / Museum Studies. |2 bisacsh | |
653 | |a Cultural Participation. | ||
653 | |a Cultural Policy. | ||
653 | |a Museology. | ||
653 | |a Museum Management. | ||
653 | |a Museum. | ||
653 | |a Non-visitors. | ||
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t DG Plus eBook-Package 2015 |z 9783110700985 |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t EBOOK PACKAGE COMPLETE 2016 |z 9783110485103 |o ZDB-23-DGG |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t EBOOK PACKAGE Economics 2016 |z 9783110485158 |o ZDB-23-DBV |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t transcript Complete eBook Package 2014-2016 |z 9783110489842 |o ZDB-23-TGP |
776 | 0 | |c print |z 9783837633566 | |
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856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/document/cover/isbn/9783839433560/original |
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