Handbuch Kunst-Unternehmens-Kooperationen / / hrsg. von Berit Sandberg, Carsten Baumgarth.
Art and business seem like opposite worlds. In spite or because of this, more and more companies try to meet business and marketing challenges with the help of art. This compendium shows how artists shape brands, products, and corporate communication, how they intervene in personnel management and o...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus eBook-Package 2016 |
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| MitwirkendeR: | |
| HerausgeberIn: | |
| Place / Publishing House: | Bielefeld : : transcript Verlag, , [2016] ©2016 |
| Year of Publication: | 2016 |
| Edition: | 1. Aufl. |
| Language: | German |
| Series: | Schriften zum Kultur- und Museumsmanagement
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| Online Access: | |
| Physical Description: | 1 online resource (476 p.) |
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