Art/Commerce : : The Convergence of Art and Marketing in Contemporary Culture /

Art/Commerce : : The Convergence of Art and Marketing in Contemporary Culture / / Maria A. Slowinska.

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter EBOOK PACKAGE Complete Package 2014
VerfasserIn:
Slowinska, Maria A.,
Place / Publishing House:Bielefeld : : transcript Verlag, , [2014]
©2014
Year of Publication:2014
Edition:1. Aufl.
Language:English
Series:Kultur- und Medientheorie
Online Access:
Physical Description:1 online resource (288 p.)
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245 1 0 |a Art/Commerce :  |b The Convergence of Art and Marketing in Contemporary Culture /  |c Maria A. Slowinska. 
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264 1 |a Bielefeld :   |b transcript Verlag,   |c [2014] 
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505 0 0 |t Frontmatter --   |t Contents --   |t Art/Commerce: Blurring the Line --   |t Art Spaces/Commercial Spaces --   |t Art Objects/Brand Products --   |t Artist/Entrepreneur --   |t Art/Commerce: The Question of Autonomy --   |t Bibliography 
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520 |a This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) 
650 0 |a Art -- Marketing. 
650 0 |a Art  |x Marketing. 
650 4 |a Arts. 
650 4 |a Branding. 
650 4 |a Consumer. 
650 4 |a Consumption. 
650 4 |a Cultural Studies. 
650 4 |a Culture. 
650 4 |a Economy. 
650 4 |a Marketing. 
650 4 |a Popular Culture. 
650 4 |a Theory of Art. 
650 7 |a SOCIAL SCIENCE / Sociology / General.  |2 bisacsh 
653 |a Arts. 
653 |a Branding. 
653 |a Consumer. 
653 |a Consumption. 
653 |a Cultural Studies. 
653 |a Culture. 
653 |a Economy. 
653 |a Marketing. 
653 |a Popular Culture. 
653 |a Theory of Art. 
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