Art/Commerce : : The Convergence of Art and Marketing in Contemporary Culture / / Maria A. Slowinska.
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present...
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Superior document: | Title is part of eBook package: De Gruyter EBOOK PACKAGE Complete Package 2014 |
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VerfasserIn: | |
Place / Publishing House: | Bielefeld : : transcript Verlag, , [2014] ©2014 |
Year of Publication: | 2014 |
Edition: | 1. Aufl. |
Language: | English |
Series: | Kultur- und Medientheorie
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Online Access: | |
Physical Description: | 1 online resource (288 p.) |
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Other title: | Frontmatter -- Contents -- Art/Commerce: Blurring the Line -- Art Spaces/Commercial Spaces -- Art Objects/Brand Products -- Artist/Entrepreneur -- Art/Commerce: The Question of Autonomy -- Bibliography |
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Summary: | This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge. |
Format: | Mode of access: Internet via World Wide Web. |
ISBN: | 9783839426197 9783110369526 9783110370416 9783111025223 9783110489842 9783110661552 9783110401226 |
DOI: | 10.1515/transcript.9783839426197?locatt=mode:legacy |
Access: | restricted access |
Hierarchical level: | Monograph |
Statement of Responsibility: | Maria A. Slowinska. |