Art/Commerce : : The Convergence of Art and Marketing in Contemporary Culture / / Maria A. Slowinska.

• Superior document: Title is part of eBook package: De Gruyter EBOOK PACKAGE Complete Package 2014
• VerfasserIn: Slowinska, Maria A.,
• Place / Publishing House: Bielefeld : : transcript Verlag, , [2014]; ©2014
• Year of Publication: 2014
• Edition: 1. Aufl.
• Language: English
• Series: Kultur- und Medientheorie
• Physical Description: 1 online resource (288 p.)
• Other title: Frontmatter --; Contents --; Art/Commerce: Blurring the Line --; Art Spaces/Commercial Spaces --; Art Objects/Brand Products --; Artist/Entrepreneur --; Art/Commerce: The Question of Autonomy --; Bibliography
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9783839426197; 9783110369526; 9783110370416; 9783111025223; 9783110489842; 9783110661552; 9783110401226
• DOI: 10.1515/transcript.9783839426197?locatt=mode:legacy
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Maria A. Slowinska.

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.