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Marketingforschung / / Carsten Baumgarth, Michael Bernecker.

Zentrales Thema für das Prüfungsfach Marketing: Es wird gut verständlich und unter dem Aspekt Wissenreproduktion aufbereitet dargestellt. Ausdem Inhalt: Grundlagen der Marketingforschung. Definition. Design. Datengewinnung. Datenanalyse. Dokumentation.

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Bibliographic Details
Superior document:	Title is part of eBook package: De Gruyter DGBA Business and Economics 1990 - 1999
VerfasserIn:	Baumgarth, Carsten, Bernecker, Michael,
Place / Publishing House:	Berlin ;, Boston : : Oldenbourg Wissenschaftsverlag, , [2018] ©1999
Year of Publication:	2018
Edition:	Reprint 2018
Language:	German
Series:	WiSorium - Wirtschafts- und Sozialwissenschaftliches Repetitorium
Online Access:	https://doi.org/10.1515/9783486799781 https://www.degruyter.com/isbn/9783486799781 Cover
Physical Description:	1 online resource (IX, 144 p.) :; Zahlr. Abb.
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id	9783486799781
ctrlnum	(DE-B1597)235445 (OCoLC)1046612717
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spelling	Baumgarth, Carsten, author. aut http://id.loc.gov/vocabulary/relators/aut Marketingforschung / Carsten Baumgarth, Michael Bernecker. Reprint 2018 Berlin ; Boston : Oldenbourg Wissenschaftsverlag, [2018] ©1999 1 online resource (IX, 144 p.) : Zahlr. Abb. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda WiSorium - Wirtschafts- und Sozialwissenschaftliches Repetitorium Frontmatter -- Vorwort -- Inhaltsverzeichnis -- 1. Grundlagen der Marketingforsch -- 2. Definition -- 3. Design -- 4. Datengewinnung -- 5. Datenanalyse -- 6. Dokumentation -- Lösungshinweise -- Sachregister restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Zentrales Thema für das Prüfungsfach Marketing: Es wird gut verständlich und unter dem Aspekt Wissenreproduktion aufbereitet dargestellt. Ausdem Inhalt: Grundlagen der Marketingforschung. Definition. Design. Datengewinnung. Datenanalyse. Dokumentation. Mode of access: Internet via World Wide Web. In German. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) Marketingforschung. BUSINESS & ECONOMICS / Management. bisacsh Bernecker, Michael, author. aut http://id.loc.gov/vocabulary/relators/aut Title is part of eBook package: De Gruyter DGBA Business and Economics 1990 - 1999 9783110635669 ZDB-23-GBE print 9783486250428 https://doi.org/10.1515/9783486799781 https://www.degruyter.com/isbn/9783486799781 Cover https://www.degruyter.com/document/cover/isbn/9783486799781/original
language	German
format	eBook
author	Baumgarth, Carsten, Baumgarth, Carsten, Bernecker, Michael,
spellingShingle	Baumgarth, Carsten, Baumgarth, Carsten, Bernecker, Michael, Marketingforschung / WiSorium - Wirtschafts- und Sozialwissenschaftliches Repetitorium Frontmatter -- Vorwort -- Inhaltsverzeichnis -- 1. Grundlagen der Marketingforsch -- 2. Definition -- 3. Design -- 4. Datengewinnung -- 5. Datenanalyse -- 6. Dokumentation -- Lösungshinweise -- Sachregister
author_facet	Baumgarth, Carsten, Baumgarth, Carsten, Bernecker, Michael, Bernecker, Michael, Bernecker, Michael,
author_variant	c b cb c b cb m b mb
author_role	VerfasserIn VerfasserIn VerfasserIn
author2	Bernecker, Michael, Bernecker, Michael,
author2_variant	m b mb
author2_role	VerfasserIn VerfasserIn
author_sort	Baumgarth, Carsten,
title	Marketingforschung /
title_full	Marketingforschung / Carsten Baumgarth, Michael Bernecker.
title_fullStr	Marketingforschung / Carsten Baumgarth, Michael Bernecker.
title_full_unstemmed	Marketingforschung / Carsten Baumgarth, Michael Bernecker.
title_auth	Marketingforschung /
title_alt	Frontmatter -- Vorwort -- Inhaltsverzeichnis -- 1. Grundlagen der Marketingforsch -- 2. Definition -- 3. Design -- 4. Datengewinnung -- 5. Datenanalyse -- 6. Dokumentation -- Lösungshinweise -- Sachregister
title_new	Marketingforschung /
title_sort	marketingforschung /
series	WiSorium - Wirtschafts- und Sozialwissenschaftliches Repetitorium
series2	WiSorium - Wirtschafts- und Sozialwissenschaftliches Repetitorium
publisher	Oldenbourg Wissenschaftsverlag,
publishDate	2018
physical	1 online resource (IX, 144 p.) : Zahlr. Abb.
edition	Reprint 2018
contents	Frontmatter -- Vorwort -- Inhaltsverzeichnis -- 1. Grundlagen der Marketingforsch -- 2. Definition -- 3. Design -- 4. Datengewinnung -- 5. Datenanalyse -- 6. Dokumentation -- Lösungshinweise -- Sachregister
isbn	9783486799781 9783110635669 9783486250428
url	https://doi.org/10.1515/9783486799781 https://www.degruyter.com/isbn/9783486799781 https://www.degruyter.com/document/cover/isbn/9783486799781/original
illustrated	Not Illustrated
doi_str_mv	10.1515/9783486799781
oclc_num	1046612717
work_keys_str_mv	AT baumgarthcarsten marketingforschung AT berneckermichael marketingforschung
status_str	n
ids_txt_mv	(DE-B1597)235445 (OCoLC)1046612717
carrierType_str_mv	cr
hierarchy_parent_title	Title is part of eBook package: De Gruyter DGBA Business and Economics 1990 - 1999
is_hierarchy_title	Marketingforschung /
container_title	Title is part of eBook package: De Gruyter DGBA Business and Economics 1990 - 1999
author2_original_writing_str_mv	noLinkedField noLinkedField
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Marketingforschung / / Carsten Baumgarth, Michael Bernecker.

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