Public Relations : : Theorie und Systematik / / Carl Hundhausen.
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Superior document: | Title is part of eBook package: De Gruyter DGBA Business and Economics <1990 |
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Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2014] ©1969 |
Year of Publication: | 2014 |
Edition: | Reprint 2013 |
Language: | German |
Series: | Sammlung Göschen ;
1233 |
Online Access: | |
Physical Description: | 1 online resource (154 p.) |
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LEADER | 02987nam a22006255i 4500 | ||
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001 | 9783111709024 | ||
003 | DE-B1597 | ||
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020 | |a 9783111709024 | ||
024 | 7 | |a 10.1515/9783111709024 |2 doi | |
035 | |a (DE-B1597)59415 | ||
035 | |a (OCoLC)885389034 | ||
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041 | 0 | |a ger | |
044 | |a gw |c DE | ||
072 | 7 | |a BUS041000 |2 bisacsh | |
100 | 1 | |a Hundhausen, Carl, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
245 | 1 | 0 | |a Public Relations : |b Theorie und Systematik / |c Carl Hundhausen. |
250 | |a Reprint 2013 | ||
264 | 1 | |a Berlin ; |a Boston : |b De Gruyter, |c [2014] | |
264 | 4 | |c ©1969 | |
300 | |a 1 online resource (154 p.) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
347 | |a text file |b PDF |2 rda | ||
490 | 0 | |a Sammlung Göschen ; |v 1233 | |
505 | 0 | 0 | |t Frontmatter -- |t Inhalt -- |t Α. Analyse des Phänomens „Public Relations“ -- |t B. Public Relations als soziale Prozesse -- |t C. Modell-Situationen und die Elemente in Public Relations-Prozessen -- |t D. Strategie und Taktik in Public Relations-Prozessen -- |t E. Einige Leitsätze zu Public Relations-Prozessen -- |t F. Das Instrumentarium für Public Relations-Prozesse -- |t G. Konsequenzen aus Public Relations-Prozessen -- |t H. Die Funktionen der Werbung in Public Relations-Prozessen -- |t J. Über einige Unterschiede zwischen Public Relations, Wirtschaftswerbung, Propaganda und Information -- |t K. Möglichkeiten und Grenzen der Anwendung von Theorie und Systematik der Public Relations -- |t Namenverzeichnis -- |t Stichwortverzeichnis -- |t Backmatter |
506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
538 | |a Mode of access: Internet via World Wide Web. | ||
546 | |a In German. | ||
588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) | |
650 | 0 | |a Economics |x Business Management |x Business Management, other. | |
650 | 4 | |a Öffentlichkeitsarbeit. | |
650 | 7 | |a BUSINESS & ECONOMICS / Management. |2 bisacsh | |
773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t DGBA Business and Economics <1990 |z 9783110635713 |o ZDB-23-GBE |
776 | 0 | |c print |z 9783111012902 | |
856 | 4 | 0 | |u https://doi.org/10.1515/9783111709024 |
856 | 4 | 0 | |u https://www.degruyter.com/isbn/9783111709024 |
856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/document/cover/isbn/9783111709024/original |
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912 | |a PDA5EBK | ||
912 | |a ZDB-23-GBE |b 1990 |