«Ökonymie» : : Zur Produktnamen-Linguistik im Europäischen Binnenmarkt / / Christoph Platen.
Brand names like Astra, Vento or Freixenet are just three representatives of a new and powerful lingua franca that is understood in the remotest corners of the world. Over 10 million trade names are registered around the globe. Modern man comes into contact with an average of 300 product names every...
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Superior document: | Title is part of eBook package: De Gruyter DGBA Linguistics and Semiotics 1990 - 1999 |
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VerfasserIn: | |
Place / Publishing House: | Tübingen : : Max Niemeyer Verlag, , [2013] ©1997 |
Year of Publication: | 2013 |
Edition: | Reprint 2013 |
Language: | German |
Series: | Beihefte zur Zeitschrift für romanische Philologie ,
280 |
Online Access: | |
Physical Description: | 1 online resource (243 p.) :; 5 Taf. |
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