Big Data : : A Road Map for Successful Digital Marketing / / ed. by Amandeep Singh, Rohit Bansal, Sandhir Sharma.

• Superior document: Title is part of eBook package: De Gruyter DG Plus DeG Package 2022 Part 1
• MitwirkendeR: Abadia, Rhodora,; Aggarwal, Kriti,; Ahmad, Ashfaq,; Balamurugan, S.,; Baral, Manish Mohan,; Cervantes Flores, Oliver Moisés,; Cervantes, Valeria Meléndez,; Cervera, Claudia Malcón,; Chimhundu, Ranga,; De la Vega Meneses, José Gerardo,; Dhaya, R.,; Goyal, Gulshan,; Gupta, Alock,; Hassan, Rumman,; Jana, Bhaswati,; Kalyani, B. J. D.,; Kanthavel, R.,; Kapoor, Komal,; Kaur, Harmanpreet,; Kaushik, Tanvi,; Khoi, Bui Huy,; Krishan, Ram,; Malhotra, Rohit,; Malik, Reena,; Mittal, Vipin,; Mukherjee, Subhodeep,; Palanivelrajan, M.,; Putri, Seprianti Eka,; Rabby, Fazla,; Rana, Sudhir,; Rasul, Tareq,; Sandhu, Namrata,; Selvalakshmi, M.,; Sharma, Sandhir,; Singh, Dilpreet,; Trivedi, Sonal,; Venkataiah, Chittipaka,
• HerausgeberIn: Bansal, Rohit,; Sharma, Sandhir,; Singh, Amandeep,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter, , [2022]; ©2022
• Year of Publication: 2022
• Language: English
• Physical Description: 1 online resource (X, 244 p.)

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Mar...

Table of Contents

• Frontmatter
• Contents
• Preface
• Chapter 1 AIC Algorithm for Employee Motivation
• Chapter 2 Big Data Analytics in Predicting Consumer
• Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia
• Chapter 4 Customer Vision with Big Data Analytics
• Chapter 5 Digital Transformation in Real Estate Marketing: A Review
• Chapter 6 Drivers of Bank Penetration: A Bankers’ Perspective
• Chapter 7 Elaborative Perceptions on Big Data and Social Media Analytics
• Chapter 8 Impacts of Big Data on Mobile Marketing (Big Data and Mobile Marketing)
• Chapter 9 Implications of Big Data in Execution of Social CRM Techniques: Cases from Developed and Emerging Economies
• Chapter 10 Leveraging Big Data for Digital Marketing
• Chapter 11 Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment
• Chapter 12 Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility
• Chapter 13 Role of Big Data in Growth of Digital Marketing
• Chapter 14 Text Mining Applied as Business Intelligence in the Tourism Industry
• Chapter 15 Big Data: Impact on Digital Era of Twenty-First Century
• Chapter 16 Enhanced Customer Experience through Reasoned Big Data Analytics Strategies
• Chapter 17 Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature
• List of Figures
• List of Tables
• List of Contributors
• About the Editors
• Index